The Benefits of Email Marketing

Email – The Cost Effective Choice
Next to word-of-mouth recommendations from your customers, email is the most cost effective means of promoting your company and growing your business. All announcements, coupons, promotions and other messages that you prepare are sent free of charge as part of your HappyHours PRO membership. Unlike traditional direct mail, email requires no paper, no printing, no address labels and no stamps. And, because HappyHours PRO is so simple to use, you don't even need a "webmaster" to use our service.

Relationship Building with Email
There is no better way to build a strong relationship with your customers than by communicating with them frequently using permission based email. Because it is so easy and inexpensive to interact with your customers using HappyHours PRO, we recommend that you send messages to your patrons on a regular basis, be it once a week, once every two weeks or once a month. Whatever frequency you decide, your customers will look forward to receiving your personalized emails filled with timely information and special incentives for being members of your "email community".

The Power of Email Personalization
Personalization is power! The beauty and power of email marketing is that it allows you to send highly targeted messages to select segments of your patrons based upon their own personal preferences, which helps boost the effectiveness and response rates of your marketing. With this in mind, HappyHours PRO offers a flexible patron profiling feature which enables you to select and then mail out targeted offers to a specific patron profile (for example, all patrons in a particular zip code), on your customer list.

more...